• Evaluate your current Employer Brand Image among potential recruits
• Evaluate the Employer Brand Experience
• Target: current employees
• Define your Employer Value Proposition
• Build your employer Brand Profile and Manifesto
• Build your employer Brand Framework
• Generate story-led content and employee experiences to bring your brand to life
• Engage with prospects through selected channels
• Measure the success to determine what’s working and what’s not working
• Adjust: Shampoo. Rinse. Repeat.

Back