What is Employer Branding?
A definition of the term “employer brand” was first posted in 1996 by Simon Barrow, chairman of People in Business, and Tim Ambler, Senior Fellow of London Business School, in the Journal of Brand Management as:
“The package of functional, economic and psychological benefits provided by employment, and identified with employing company.”
An employer brand is the market perception of what it’s like to work for your company. It forms the foundation for an effective recruiting strategy and can make the difference in winning the war on talent.
- It differentiates you from your competition
- It lowers your cost to recruit candidates
- A strong employer brand aligns with your business, culture and reputation